The Product Manager and the 7Ps of Marketing
by Chijioke Michael Egbulefu Product Managers may not be directly involved in the marketing of their products but it doesn’t hurt to have an idea or two about how the pedigree of your product affects marketing efforts and how marketing activities affect the success of your products. Marketing is a tool used to create and maintain demand,
AMA WITH OMOJO ANWUZIA
On the 30th of March 2021, Omojo Anwuzia was our guest 0n the bi-weekly ProductDive #AMAs. A seasoned PM who comes from an interesting background, her take on some of the questions that were thrown at her reflected her diverse experience in securities, banking, payments, and insurance. About Omojo A Senior Product Manager at Tangerine Life, she was
The Product Manager’s ToolKit
Chijioke Michael Egbulefu Today, a wide variety of tools are available to make product management easier. This includes tools that do everything from setting product strategy to the more technical tasks of building out features and creating wireframes. The tools listed here are grouped into the following areas: ROAD MAPPING TOOLS Great customer experience does not start when the consumer
AMA With Deborah Ogana
On the 16th of March 2021, ProductDive had the pleasure of hosting Deborah Ogana as our PM guest on our bi-weekly #ProductDiveAMA. and she answered all of our questions. Deborah Ogana is the Lead Product Manager at Mint Digital Bank. Before moving to Mint, she was a Product Manager at Lendsqr where she was managing both internal
HOW AN EMPATHY MAP CAN HELP MAKE BETTER PRODUCT DECISIONS
An empathy map is a great tool that allows team members to understand their users better; it is like a map showing team members the direction to go, they are not necessarily perfect, but they should be adopted in all circumstances. Empathy maps help in improving user experience, they also help teams to empathize with their users.
Tensions Inherent In Managing Products
By Chijioke Michael Egbulefu Tension is real in Product Management. Tension about your new role. Tension Within the team. Tension with customers/clients. With bosses and stakeholders. All the tension that plays a role in the building process of all the products we love and despise. Healthy and Unhealthy Tension They can be healthy or unhealthy. They can be good
A PM’s Need-To-Know for an Impactful Design Thinking Process
By Daramola Temilolu Joyce Design thinking is a non-linear Iterative process that helps you to relate to your customer needs, understand those needs and assists you in coming up with innovative and workable ideas in meeting them. This process helps you in understanding the problem, so you can redefine it and proffer a workable solution. It is not
Understanding Product Vision
Attention: Product Management Newbies!!! For the sake and intent of this (and future) posts, I’ll assume you already know what Product management is about and the reason you’re reading this now is because you’re trying to figure out how to navigate the role. If my assumption is wrong, this is a good place to find those answers.
AMA WITH LINDA
On 7th October, 2020 we had Linda Amadi as our PM guest on our bi-weekly #ProductDiveAMA. Linda is Senior Product Manager, Media and Marketing Platforms at Terragon Group. She is a highly motivated professional focused on helping businesses solve their problems, leveraging technology. An Ad-tech marketing expert with a passion for digital growth, she has a Bachelor’s
Webinar with Yewande Oyebo and Ayodeji Fasore: Managing Mature Products
As a product manager, you are responsible for every stage in the product life cycle, from conception to decline. As a product manager who just joined a new team and has to manage a product that has gone through iterations and has customers actively using it, how do you manage and keep such products performing well