AMA SESSION WITH DOLAPO AMUSAN
On 17th February, 2022, we had Dolapo as the PM guest on our bi-weekly #ProductDiveAMA. Meet Dolapo Dolapo is a Product manager with Cowrywise, where he is part of the awesome team responsible for democratizing savings and investment products for the millennial African. He transitioned into tech after being a practicing medical doctor for 4 years. He started his
HOW I BECAME A PRODUCT MANAGER
By Philip Ade-Akanbi, Tunde Philips. There are always talks about how people from different fields of work can become a Product Manager, so we sent out a form to practicing Product Managers on ProductDive in an attempt to validate this statement and, 10 PMs from very diverse backgrounds shared their stories. This information is gathered to inform aspiring
AMA SESSION WITH VICTOR OLOMO
On 2nd March, 2022, we had Victor Olomo as the PM guest on our bi-weekly ProductDiveAMA. Meet VictorVictor Olomo is a Product Manager with over 8 years of experience in the technology industry. He is currently a Product Manager at Shara, where he is responsible for translating customer insights across Nigeria and Kenya to deepen product market fit
AMA SESSION WITH JESSICA FELIX
On 9th February, 2022, we had Jessica Felix as the guest PM on our bi-weekly #ProductDiveAMA. Jessica Felix is a Senior Product Manager with success developing and launching multiple product and growth strategies. She Specializes in launching new services and products from concept to roll-out, building organizations from ground up, improving team performance while securing customer loyalty
The Product Manager and the 7Ps of Marketing
by Chijioke Michael Egbulefu Product Managers may not be directly involved in the marketing of their products but it doesn’t hurt to have an idea or two about how the pedigree of your product affects marketing efforts and how marketing activities affect the success of your products. Marketing is a tool used to create and maintain demand,
AMA WITH OMOJO ANWUZIA
On the 30th of March 2021, Omojo Anwuzia was our guest 0n the bi-weekly ProductDive #AMAs. A seasoned PM who comes from an interesting background, her take on some of the questions that were thrown at her reflected her diverse experience in securities, banking, payments, and insurance. About Omojo A Senior Product Manager at Tangerine Life, she was
The Product Manager’s ToolKit
Chijioke Michael Egbulefu Today, a wide variety of tools are available to make product management easier. This includes tools that do everything from setting product strategy to the more technical tasks of building out features and creating wireframes. The tools listed here are grouped into the following areas: ROAD MAPPING TOOLS Great customer experience does not start when the consumer
AMA With Deborah Ogana
On the 16th of March 2021, ProductDive had the pleasure of hosting Deborah Ogana as our PM guest on our bi-weekly #ProductDiveAMA. and she answered all of our questions. Deborah Ogana is the Lead Product Manager at Mint Digital Bank. Before moving to Mint, she was a Product Manager at Lendsqr where she was managing both internal
HOW AN EMPATHY MAP CAN HELP MAKE BETTER PRODUCT DECISIONS
An empathy map is a great tool that allows team members to understand their users better; it is like a map showing team members the direction to go, they are not necessarily perfect, but they should be adopted in all circumstances. Empathy maps help in improving user experience, they also help teams to empathize with their users.
Tensions Inherent In Managing Products
By Chijioke Michael Egbulefu Tension is real in Product Management. Tension about your new role. Tension Within the team. Tension with customers/clients. With bosses and stakeholders. All the tension that plays a role in the building process of all the products we love and despise. Healthy and Unhealthy Tension They can be healthy or unhealthy. They can be good