by Chijioke Michael Egbulefu Product Managers may not be directly involved in the marketing of their products but it doesn’t hurt to have an idea or two about how the pedigree of your product affects marketing efforts and how marketing activities affect the success of your products. Marketing is a tool used to create and maintain demand,
Attention: Product Management Newbies!!! For the sake and intent of this (and future) posts, I’ll assume you already know what Product management is about and the reason you’re reading this now is because you’re trying to figure out how to navigate the role. If my assumption is wrong, this is a good place to find those answers.
by Chijioke for ProductDive There is a difference between building because you can build and building because this is what the customer wants. This probably was the problem of Sony in their Walkman glory days. Sony was building beautiful products in and out. Take the Walkman as an example. They pioneered that space, though driven by design