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Product School

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Chijioke Michael Egbulefu Today, a wide variety of tools are available to make product management easier. This includes tools that do everything from setting product strategy to the more technical tasks of building out features and creating wireframes. The tools listed here are grouped into the following areas: ROAD MAPPING TOOLS Great customer experience does not start when the consumer

An empathy map is a great tool that allows team members to understand their users better; it is like a map showing team members the direction to go, they are not necessarily perfect, but they should be adopted in all circumstances. Empathy maps help in improving user experience, they also help teams to empathize with their users.

By Chijioke Michael Egbulefu A product manager is basically responsible for the success of the products he/she manages. You may have heard the overused analogy that PMs are the CEOs of their products. The unique challenge here is that while they own the product, they have no direct control over the people who help them build, market,

One of your major activities as a Product Manager will be managing communications across various stakeholders. You will be interacting with external and internal stakeholders, management, the engineering/design team, etc. More often than not, your calendar as a PM will be full. If you don’t know how to effectively guide and lead communications, your job might become

By Chijioke Egbulefu Trying to get a PM job has been a daunting challenge for me, especially this year.  To get to where we want, we sometimes go through a long and tortuous road that is characterised by rejections and setbacks that feel like failures. The major challenges have been: 1. Employers almost always want someone who already has hands-on

On 7th October, 2020 we had Linda Amadi as our PM guest on our bi-weekly #ProductDiveAMA.  Linda is  Senior Product Manager, Media and Marketing Platforms at Terragon Group. She is a highly motivated professional focused on helping businesses solve their problems, leveraging technology. An Ad-tech marketing expert with a passion for digital growth, she has a Bachelor’s

by Chijioke Egbulefu Problems are wrinkles that we want straightened out as soon as we possibly could and they come in many shapes, sizes and forms. Solving them require a combination of critical and creative thinking skills and  this is something we should all be familiar with no matter what job we do.  Critical thinking is defined by

by Chijioke for ProductDive Product Managers come from various backgrounds and experiences. While these experiences are valuable in forming the skills of the Product Manager, their variability could mean that no two Product Managers have exactly the same knowledge when they step into the role. A professional certification authenticates the people who have successfully taken the exam

How did it all start? My name is Tobi Otokiti, and I am the Founder of ProductDive. I’m so excited to see ProductDive grow from conception to planning and to the development of building a community of over 4500+ excellent Product Management professionals across different platforms. It’s indeed been one year of global impact. As a practising Product

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