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by Chijioke Michael Egbulefu Product Managers may not be directly involved in the marketing of their products but it doesn’t hurt to have an idea or two about how the pedigree of your product affects marketing efforts and how marketing activities affect the success of your products. Marketing is a tool used to create and maintain demand,

An empathy map is a great tool that allows team members to understand their users better; it is like a map showing team members the direction to go, they are not necessarily perfect, but they should be adopted in all circumstances. Empathy maps help in improving user experience, they also help teams to empathize with their users.

By Chijioke Michael Egbulefu Tension is real in Product Management. Tension about your new role. Tension Within the team. Tension with customers/clients. With bosses and stakeholders. All the tension that plays a role in the building process of all the products we love and despise. Healthy and Unhealthy Tension They can be healthy or unhealthy. They can be good

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