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April 2021

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by Chijioke Michael Egbulefu Product Managers may not be directly involved in the marketing of their products but it doesn’t hurt to have an idea or two about how the pedigree of your product affects marketing efforts and how marketing activities affect the success of your products. Marketing is a tool used to create and maintain demand,

Hassan Oyeyemi is a Product Manager at FirstBank with 4 years of experience in product management, interaction design, and payment system infrastructure. Before joining FirstBank, Hassan worked with Lendsqr and Riby Finance where he led the work of high-performing technical teams through two successful product development cycles to launch. He is a certified member of the

On the 30th of March 2021, Omojo Anwuzia was our guest 0n the bi-weekly ProductDive #AMAs. A seasoned PM who comes from an interesting background, her take on some of the questions that were thrown at her reflected her diverse experience in securities, banking, payments, and insurance. About Omojo A Senior Product Manager at Tangerine Life, she was

Chijioke Michael Egbulefu Today, a wide variety of tools are available to make product management easier. This includes tools that do everything from setting product strategy to the more technical tasks of building out features and creating wireframes. The tools listed here are grouped into the following areas: ROAD MAPPING TOOLS Great customer experience does not start when the consumer

By Seun Faluyi The world is seeing a very rapid increase in technology solutions, companies are erupting every day, new patents are being signed and we are seeing a lot of technology teams coming together to build amazing solutions daily. Start-ups are fast-paced and members of a lot of technology teams burn-out quickly. Burn-out is one of the

An empathy map is a great tool that allows team members to understand their users better; it is like a map showing team members the direction to go, they are not necessarily perfect, but they should be adopted in all circumstances. Empathy maps help in improving user experience, they also help teams to empathize with their users.

By Chijioke Michael Egbulefu Tension is real in Product Management. Tension about your new role. Tension Within the team. Tension with customers/clients. With bosses and stakeholders. All the tension that plays a role in the building process of all the products we love and despise. Healthy and Unhealthy Tension They can be healthy or unhealthy. They can be good

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