The Product Manager and the 7Ps of Marketing
by Chijioke Michael Egbulefu Product Managers may not be directly involved in the marketing of their products but it doesn’t hurt to have an idea or two about how the pedigree of your product affects marketing efforts and how marketing activities affect the success of your products. Marketing is a tool used to create and maintain demand,
AMA with Hassan Oyeyemi
Hassan Oyeyemi is a Product Manager at FirstBank with 4 years of experience in product management, interaction design, and payment system infrastructure. Before joining FirstBank, Hassan worked with Lendsqr and Riby Finance where he led the work of high-performing technical teams through two successful product development cycles to launch. He is a certified member of the
AMA WITH OMOJO ANWUZIA
On the 30th of March 2021, Omojo Anwuzia was our guest 0n the bi-weekly ProductDive #AMAs. A seasoned PM who comes from an interesting background, her take on some of the questions that were thrown at her reflected her diverse experience in securities, banking, payments, and insurance. About Omojo A Senior Product Manager at Tangerine Life, she was
The Product Manager’s ToolKit
Chijioke Michael Egbulefu Today, a wide variety of tools are available to make product management easier. This includes tools that do everything from setting product strategy to the more technical tasks of building out features and creating wireframes. The tools listed here are grouped into the following areas: ROAD MAPPING TOOLS Great customer experience does not start when the consumer
AMA With Deborah Ogana
On the 16th of March 2021, ProductDive had the pleasure of hosting Deborah Ogana as our PM guest on our bi-weekly #ProductDiveAMA. and she answered all of our questions. Deborah Ogana is the Lead Product Manager at Mint Digital Bank. Before moving to Mint, she was a Product Manager at Lendsqr where she was managing both internal
Reasons Tech Teams Burn-out And How To Resolve Them.
By Seun Faluyi The world is seeing a very rapid increase in technology solutions, companies are erupting every day, new patents are being signed and we are seeing a lot of technology teams coming together to build amazing solutions daily. Start-ups are fast-paced and members of a lot of technology teams burn-out quickly. Burn-out is one of the
HOW AN EMPATHY MAP CAN HELP MAKE BETTER PRODUCT DECISIONS
An empathy map is a great tool that allows team members to understand their users better; it is like a map showing team members the direction to go, they are not necessarily perfect, but they should be adopted in all circumstances. Empathy maps help in improving user experience, they also help teams to empathize with their users.
Tensions Inherent In Managing Products
By Chijioke Michael Egbulefu Tension is real in Product Management. Tension about your new role. Tension Within the team. Tension with customers/clients. With bosses and stakeholders. All the tension that plays a role in the building process of all the products we love and despise. Healthy and Unhealthy Tension They can be healthy or unhealthy. They can be good
Dear PM, You’re a Superhuman Who Is Allowed To Say No
By Chijioke Michael Egbulefu Some weeks ago, ProductDive hosted Shreyas Doshi and one of the questions he answered was on time management for Product Managers. He said PMs had to find a way to stay away from unproductive meetings. He shared a system that works for him That discussion got me thinking: How do you even say NO
Dear PM, this is how you declared war against developers
By Chijioke Michael Egbulefu In software companies, product managers need engineering more than engineering needs product managers. Engineers are perfectly happy to continue building product after product without you. Most product managers cannot write a line of code to save their lives and will need to have engineering on their side. So, if these are evidently clear,